%0 Journal Article
%T Brand salience of OTC pharmaceuticals through package appearance
%A Kauppinen‐Räisänen, Hannele
%A Owusu, A.Richard
%A Bamfo, AbeekuBylon
%J International Journal of Pharmaceutical and Healthcare Marketing
%V 6
%N 3
%P 230-249
%@ 1750-6123
%D 2012-08-31
%I Emerald Group Publishing Limited
%~ DeepDyve