%0 Journal Article %T Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic %A Govind, Rahul %A Garg, Nitika %A Carter, Lemuria %J European Journal of Marketing %V 58 %N 2 %P 632-658 %@ 0309-0566 %D 2024-02-08 %I Emerald Group Publishing Limited %~ DeepDyve