%0 Journal Article %T How artificial intelligence will change the future of marketing %A Davenport, Thomas %A Guha, Abhijit %A Grewal, Dhruv %A Bressgott, Timna %J Journal of the Academy of Marketing Science %V 48 %N 1 %P 24-42 %@ 0092-0703 %D 2020-01-10 %I Springer US %~ DeepDyve