%0 Journal Article %T An efficient ad recommendation system for TV programs %A Velusamy, Sudha %A Gopal, Lakshmi %A Bhatnagar, Shalabh %A Varadarajan, Sridhar %J Multimedia Systems %V 14 %N 2 %P 73-87 %@ 0942-4962 %D 2008-07-01 %I Springer-Verlag %~ DeepDyve