%0 Journal Article
%T The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?
%A Kalyanaraman,, Sriram
%A Sundar, S., Shyam
%J Journal of Communication
%V 56
%N 1
%@ 0021-9916
%D 2006-03-01
%I International Communication Association
%~ DeepDyve