%0 Journal Article
%T Brand equity and financial performance: an institutional view
%A Cheng, Bilu
%A Hou, Siyu
%J Marketing Intelligence & Planning
%V 42
%N 8
%P 1433-1463
%@ 0263-4503
%D 2024-11-27
%I Emerald Group Publishing Limited
%~ DeepDyve