%0 Journal Article
%T Investigating the impact of different types of live-streaming marketing on consumers' intention to purchase clothing
%A Wu, Hongyan
%A Yu, Fei
%J Journal of Fashion Marketing and Management
%V 29
%N 3
%P 411-433
%@ 1361-2026
%D 2025-02-24
%I Emerald Group Publishing Limited
%~ DeepDyve