%0 Journal Article
%T Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
%A Krishnamurthy, Parthasarathy
%A Sujan, Mita
%J Journal of Consumer Research
%V 26
%N 1
%P 55-69
%@ 0093-5301
%D 1999-06-01
%I University of Chicago Press
%~ DeepDyve