%0 Journal Article %T Continuous Creation of Entrepreneurial Orientation: A Reward and Reinforcement Perspective %A Lumpur., International Business School, Level 10, Menara Razak, Universiti Teknologi Malaysia, Jalan Sultan Yahya Petra, 54100 Kuala %A Baskaran, Shathees %A Mahadi, Nomahaza %A Lumpur., International Business School, Level 10, Menara Razak, Universiti Teknologi Malaysia, Jalan Sultan Yahya Petra, 54100 Kuala %A Abdul Rasid, Siti Zaleha %A Lumpur., International Business School, Level 10, Menara Razak, Universiti Teknologi Malaysia, Jalan Sultan Yahya Petra, 54100 Kuala %A Mohd Zamil, Nor Aiza %A Lumpur., International Business School, Level 10, Menara Razak, Universiti Teknologi Malaysia, Jalan Sultan Yahya Petra, 54100 Kuala %J Journal of Technology Management and Business %@ 2289-7224 %D 2018-06-01 %I Penerbit UTHM %~ DeepDyve