%0 Journal Article %T Long-lasting heuristics principles for efficient investment decisions %A Gadzinski, Gregory %A Schuller, Markus %A Mousavi, Shabnam %J Qualitative Research in Financial Markets %V 14 %N 4 %P 570-583 %@ 1755-4179 %D 2022-07-07 %I Emerald Group Publishing Limited %~ DeepDyve