%0 Journal Article
%T Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas
%A Moser, Klaus 
%A Muller, Melanie
%A Piller, Frank T.
%J International Journal of Mass Customisation
%V 1
%N 4
%P 463-479
%@ 1742-4208
%D 2006-01-01
%I Inderscience Publishers
%~ DeepDyve