%0 Journal Article %T Personalized Advertising on Social Media: Is it Building Desired Customer Attitude? %A Arora, Nilesh %A Rahman, Azmawani Abd %A Rana, Meghna %A Prashar, Sanjeev %A Palacios-Marques, Daniel %J FIIB Business Review %V OnlineFirst %P 1 %@ 2319-7145 %D 2025-01-01 %I SAGE Publications %~ DeepDyve