%0 Journal Article %T Clustering Spanish alcoholic beverage shoppers to focus marketing strategies %A Hernandez, Asuncion %A Vila, Natalia %A Kuster, Ines %A Rodriguez, Carmen %J International Journal of Wine Business Research %V 31 %N 3 %P 362-384 %@ 1751-1062 %D 2019-08-19 %I Emerald Group Publishing Limited %~ DeepDyve