%0 Journal Article %T Managing online product assortment and order fulfillment for superior e-tailing service experience %A Kautish, Pradeep %A Sharma, Rajesh %J Asia Pacific Journal of Marketing and Logistics %V 31 %N 4 %P 1161-1192 %@ 1355-5855 %D 2019-09-09 %I Emerald Group Publishing Limited %~ DeepDyve