%0 Journal Article
%T The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis
%A Hou, Fangfang
%A Li, Boying
%A Guan, Zhengzhi
%A Chong, Alain Yee Loong
%A Phang, Chee Wei
%J Internet Research
%V 34
%N 6
%P 2298-2340
%@ 1066-2243
%D 2024-11-25
%I Emerald Group Publishing Limited
%~ DeepDyve