%0 Journal Article
%T Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience
%A Ku, Hsuan-Hsuan
%A Wang, Szu-Han
%A Chiang, Hao-Wei
%J Marketing Intelligence & Planning
%V 38
%N 4
%P 495-507
%@ 0263-4503
%D 2020-05-18
%I Emerald Group Publishing Limited
%~ DeepDyve