%0 Journal Article
%T Building Brands Together: Emergence and Outcomes of Co-Creation
%A Ind, Nicholas
%A Iglesias, Oriol
%A Schultz, Majken
%J California Management Review
%V 55
%N 3
%P 5-26
%@ 0008-1256
%D 2013-05-01
%I SAGE Publications
%~ DeepDyve