%0 Journal Article
%T Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
%A Qu, Ying
%A Baek, Eunsoo
%J Journal of Research in Interactive Marketing
%V 18
%N 1
%P 91-108
%@ 2040-7122
%D 2024-01-30
%I Emerald Group Publishing Limited
%~ DeepDyve