%0 Journal Article
%T Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement
%A Liu, Xing (Stella)
%A Wan, Lisa C.
%A Mattila, Anna S.
%J International Journal of Contemporary Hospitality Management
%V 37
%N 5
%P 1574-1602
%@ 0959-6119
%D 2025-04-07
%I Emerald Group Publishing Limited
%~ DeepDyve