%0 Journal Article
%T Beyond supply chain management: jointly optimising operations/ supply and the marketing mix
%A Wacker, John G.
%A Samson, Danny
%J Operations Management Research
%V 14
%N 3-4
%P 451-466
%@ 1936-9735
%D 2021-12-01
%I Springer US
%~ DeepDyve