%0 Journal Article
%T In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities
%A Rajavi, Koushyar
%A Kushwaha, Tarun
%A Steenkamp, Jan-Benedict E M
%J Journal of Consumer Research
%V 46
%N 4
%P 651-670
%@ 0093-5301
%D 2019-12-01
%I University of Chicago Press
%~ DeepDyve