%0 Journal Article %T An impetus for the research paradigm of corporate citizenship and customer loyalty: imprints from scale construction %A Gulati, Twinkle %A Shankar, Siddharatha %J Asia Pacific Journal of Marketing and Logistics %V 36 %N 3 %P 581-598 %@ 1355-5855 %D 2024-03-12 %I Emerald Group Publishing Limited %~ DeepDyve