%0 Journal Article
%T Tell Me a Good Story and I May Lend you Money: The Role of Narratives in Peer-to-Peer Lending Decisions
%A Herzenstein, Michal
%A Sonenshein, Scott
%A Dholakia, Utpal M.
%J Journal of Marketing Research
%V 48
%N SPL
%P S138-S149
%@ 0022-2437
%D 2011-02-01
%I SAGE Publications
%~ DeepDyve