%0 Journal Article
%T On the Usage of “Modified” Personality Trait Measures in Consumer Research
%A Villani, Kathryn E., A.
%A Wind,, Yoram
%J Journal of Consumer Research
%V 2
%N 3
%P 223-228
%@ 0093-5301
%D 1975-12-01
%I University of Chicago Press
%~ DeepDyve