%0 Journal Article
%T Endorsers in Advertising: The Case of Negative Celebrity Information
%A Till, Brian D.
%A Shimp, Terence A.
%J Journal of Advertising
%V 27
%N 1
%P 67-82
%@ 1557-7805
%D 1998-03-01
%I Taylor & Francis Group
%~ DeepDyve