%0 Journal Article %T Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans A conjoint analysis %A Jin, Byoungho %A Park, YongJin %A Ryu, SangJay %J Journal of Fashion Marketing and Management %V 14 %N 1 %P 180-194 %@ 1361-2026 %D 2010-03-02 %I Emerald Group Publishing Limited %~ DeepDyve