%0 Journal Article %T The explanatory foundations of relationship marketing theory %A Hunt, D.Shelby %A Arnett, B.Dennis %A Madhavaram, Sreedhar %J Journal of Business and Industrial Marketing %V 21 %N 2 %P 72-87 %@ 0885-8624 %D 2006-02-01 %I Emerald Group Publishing Limited %~ DeepDyve