%0 Journal Article %T Language and Consumer Dishonesty: A Self-Diagnosticity Theory %A Gai, Phyliss Jia %A Puntoni, Stefano %J Journal of Consumer Research %V 48 %N 2 %P 333-351 %@ 0093-5301 %D 2021-08-13 %I University of Chicago Press %~ DeepDyve