%0 Journal Article
%T What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness
%A Zawisza, Magdalena
%A Cinnirella, Marco
%J Journal of Applied Social Psychology
%V 40
%N 7
%@ 0021-9029
%D 2010-07-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve