%0 Journal Article
%T Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?
%A Lynch, John, G.
%A Chakravarti,, Dipankar
%A Mitra,, Anusree
%J Journal of Consumer Research
%V 18
%N 3
%@ 0093-5301
%D 1991-12-01
%I University of Chicago Press
%~ DeepDyve