%0 Journal Article
%T Searching the web for global brands: how American brands standardise their web sites in Europe
%A Okazaki, Shintaro
%J European Journal of Marketing
%V 39
%N 1/2
%P 87-109
%@ 0309-0566
%D 2005-01-01
%I Emerald Group Publishing Limited
%~ DeepDyve