%0 Journal Article
%T Hiding in the Crowd: Secrecy Compels Consumer Conformity
%A He, Dongjin
%A Jiang, Yuwei
%A Gorn, Gerald J
%J Journal of Consumer Research
%V 48
%N 6
%P 1032-1049
%@ 0093-5301
%D 2021-06-07
%I University of Chicago Press
%~ DeepDyve