%0 Journal Article
%T From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?
%A Zhang, Yanyan
%A Cham, Tat-Huei
%J Marketing Intelligence & Planning
%V 43
%N 4
%P 725-754
%@ 0263-4503
%D 2025-05-06
%I Emerald Group Publishing Limited
%~ DeepDyve