%0 Journal Article %T Fashioning Masculinity: Men Only, Consumption and the Development of Marketing in the 1930s %A JILL GREENFIELD, SEAN O'CONNELL, CHRIS REID %J Twentieth Century British History %V 10 %N 4 %@ 0955-2359 %D 1999-01-01 %I Oxford University Press %~ DeepDyve