%0 Journal Article %T Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption %A Holt, Douglas B. %A Thompson, Craig J. %J Journal of Consumer Research %V 31 %N 2 %P 425-440 %@ 0093-5301 %D 2004-09-01 %I University of Chicago Press %~ DeepDyve