%0 Journal Article %T Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content %A Buijzen, Moniek %A Van Reijmersdal, Eva A. %A Owen, Laura H. %J Communication Theory %V 20 %N 4 %@ 1050-3293 %D 2010-11-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve