%0 Journal Article
%T Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage
%A Patichol, Preeya
%A Wongsurawat, Winai
%A Johri, M.Lalit
%J Journal of Fashion Marketing and Management
%V 18
%N 1
%P 20-35
%@ 1361-2026
%D 2014-03-04
%I Emerald Group Publishing Limited
%~ DeepDyve