%0 Journal Article %T Co‐Creation with Customers: An Evolving Innovation Research Field %A Gemser, Gerda %A Perks, Helen %J The Journal of Product Innovation Management %V 32 %N 5 %P 660-665 %@ 0737-6782 %D 2015-09-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve