%0 Journal Article %T Managing Industrial Innovation Communications on Social Media Platforms forEffective User Engagement %A Gandhi, Mohina %A Kar, Arpan Kumar %A Roy, Sanjit Kumar %J Information Systems Frontiers %V 26 %N 4 %P 1417-1434 %@ 1387-3326 %D 2024-08-01 %I Springer US %~ DeepDyve