%0 Journal Article
%T Data Privacy: Effects on Customer and Firm Performance
%A Martin, Kelly D.
%A Borah, Abhishek
%A Palmatier, Robert W.
%J Journal of Marketing
%V 81
%N 1
%P 36-58
%@ 0022-2429
%D 2017-01-01
%I SAGE Publications
%~ DeepDyve