%0 Journal Article
%T Paywalls: Monetizing Online Content
%A Pattabhiramaiah, Adithya
%A Sriram, S.
%A Manchanda, Puneet
%J Journal of Marketing
%V 83
%N 2
%P 19-36
%@ 0022-2429
%D 2019-03-01
%I SAGE Publications
%~ DeepDyve