%0 Journal Article
%T Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”
%A Cova, Bernard
%A Pace, Stefano
%J European Journal of Marketing
%V 40
%N 9/10
%P 1087-1105
%@ 0309-0566
%D 2006-09-01
%I Emerald Group Publishing Limited
%~ DeepDyve