%0 Journal Article
%T Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
%A Schöndeling, Andrea
%A Burmester, Alexa B.
%A Edeling, Alexander
%A Marchand, André
%A Clement, Michel
%J Journal of the Academy of Marketing Science
%V 51
%N 5
%P 1019-1045
%@ 0092-0703
%D 2023-09-01
%I Springer US
%~ DeepDyve