%0 Journal Article %T Gaming and luxury brands: love and hate %A Guzzetti, Alice %A Crespi, Roberta %A Atwal, Glyn %J Journal of Business Strategy %V 45 %N 3 %P 206-213 %@ 0275-6668 %D 2024-03-26 %I Emerald Group Publishing Limited %~ DeepDyve