%0 Journal Article
%T The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption
%A Irmak, Caglar
%A Vallen, Beth
%A Robinson, Stefanie Rosen
%J Journal of Consumer Research
%V 38
%N 2
%P 390-405
%@ 0093-5301
%D 2011-08-01
%I University of Chicago Press
%~ DeepDyve