%0 Journal Article %T Consumers' perception of odd‐ending prices with the introduction of the Euro %A Guido, Gianluigi %A Peluso, Alessandro %J Journal of Product & Brand Management %V 13 %N 3 %P 200-210 %@ 1061-0421 %D 2004-05-01 %I Emerald Group Publishing Limited %~ DeepDyve