%0 Journal Article
%T Moderating role of involvement in building a retail brand
%A Swoboda, Bernhard
%A Haelsig, Frank
%A Schramm‐Klein, Hanna
%A Morschett, Dirk
%J International Journal of Retail & Distribution Management
%V 37
%N 11
%P 952-974
%@ 0959-0552
%D 2009-10-09
%I Emerald Group Publishing Limited
%~ DeepDyve