%0 Journal Article
%T Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
%A De Gauquier, Laurens
%A Brengman, Malaika
%A Willems, Kim
%A Kerrebroeck, Helena
%J Virtual Reality
%V 23
%N 3
%P 235-253
%@ 1359-4338
%D 2018-05-08
%I Springer London
%~ DeepDyve