%0 Journal Article %T Asymmetric preferences for leaders and implications for followers %A Wilkie, Dean Charles %A Johnson, Les %A White, Lesley %J European Journal of Marketing %V 49 %N 7/8 %P 1256-1275 %@ 0309-0566 %D 2015-07-13 %I Emerald Group Publishing Limited %~ DeepDyve