%0 Journal Article
%T Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model
%A Lee, Hyun-Hwa
%A Chang, Eunyoung
%J Journal of Computer-Mediated Communication
%V 16
%N 2
%P 171-200
%D 2011-01-01
%I International Communication Association
%~ DeepDyve